LAC24712 - Communication Skills for PR Planning and Events | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course equips students with the essential skills required for planning, writing and presenting a cohesive and integrative PR proposal that will aid in the communication and promotion of a product, idea, service or brand. It also equips students with basic knowledge and techniques involved with event planning. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Detailed Course Information | ||||||||||
| LAC24712.pdf | ||||||||||
Useful Links | ||||||||||
| Division of Languages and Communication | ||||||||||
