Community College of City University

LAC24712 - Communication Skills for PR Planning and Events

Offering Academic Unit
Division of Languages and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)


Course Offering Term*:
Semester B 2017/18

* The offering term is subject to change without prior notice
Course Aims

This course equips students with the essential skills required for planning, writing and presenting a cohesive and integrative PR proposal that will aid in the communication and promotion of a product, idea, service or brand. It also equips students with basic knowledge and techniques involved with event planning.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Division of Languages and Communication