Community College of City University
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LAC24711 - Communication and Corporate Crises

Offering Academic Unit
Division of Languages and Communication
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)

LS24711

Course Offering Term*:
Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to expose students to various cases where a crisis was either handled well or mismanaged so that they may understand the importance of appropriate communication in difficult and unfortunate situations which may or may not be within the control of the organisation.  The course also aims to help prepare students for possible work in crisis management by enabling them to create a Crisis Management Plan and to hold a simulated interaction with the media.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

LAC24711.pdf

Useful Links

Division of Languages and Communication