LAC23700

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LAC23700 - Language of Public Relations and Advertising

Offering Academic Unit	Division of Languages and Communication
Credit Units	3
Course Duration	One Semester
Equivalent Course(s)	LAC24723 or LS23700
*Course Offering Term:**	Semester A 2017/18

* The offering term is subject to change without prior notice

Course Aims

introduce students to textual analysis and production in the contexts of corporate public relations and advertising
develop students’ critical awareness of the linguistic features of PR and Advertising texts and ways of evaluating them
develop students’ abilities to present PR and Advertising ideas in speaking and writing

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%

Examination: 40%

Examination Duration: 2 hours

Detailed Course Information

LAC23700.pdf

Useful Links

Division of Languages and Communication