Community College of City University

LAC23700 - Language of Public Relations and Advertising

Offering Academic Unit
Division of Languages and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)
LAC24723 or LS23700
Course Offering Term*:
Semester A 2017/18

* The offering term is subject to change without prior notice
Course Aims

  • introduce students to textual analysis and production in the contexts of corporate public relations and advertising
  • develop students’ critical awareness of the linguistic features of PR and Advertising texts and ways of evaluating them
  • develop students’ abilities to present PR and Advertising ideas in speaking and writing

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Division of Languages and Communication