Community College of City University

LAC22739 - Integrated Communication Project

Offering Academic Unit
Division of Languages and Communication
Credit Units
Course Duration
Two Semesters
Equivalent Course(s)
Course Offering Term*:
Semester A 2017/18, Semester B 2017/18

* The offering term is subject to change without prior notice
Course Aims

The aims of this course are (i) to enable students to develop and apply a public relations campaign in response to the needs of an external organization, and (ii) to provide a real situation for students to synthesize and apply previously learned knowledge and skills including language, design production, media relations, research applications for public relations and public relations planning and programmes.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Division of Languages and Communication