Community College of City University

LAC13741 - Digital Media Communications

Offering Academic Unit
Division of Languages and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2017/18

* The offering term is subject to change without prior notice
Course Aims

This course aims to develop students’ ability to design and create multiplatform digital content as part of a public relations campaign. They will learn classic and contemporary theories and applications of design and apply them to the analysis, conceptualization, planning and execution of the campaign that will feature both print and online-based collaterals. Students will gain practical hands-on skills with industry-level digital production software which can be applied within a wide range of academic and professional contexts.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information