LAC13704 - Corporate Image Building
Offering Academic Unit
Division of Languages and Communication
Course Offering Term*:
Semester A 2017/18, Semester B 2017/18
|* The offering term is subject to change without prior notice|
- Critically examine the communication of public image from a public relations perspective and apply this to written and spoken communication for public relations and promotional purposes.
- Develop students’ skills in using persuasive language and rhetorical strategies to present organisations effectively to the general public, including stakeholders and other external audiences, in a creative, responsible and ethical manner.
Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 70%
Examination Duration: 2 hours
Detailed Course Information
|Division of Languages and Communication|