Community College of City University

LAC13704 - Corporate Image Building

Offering Academic Unit
Division of Languages and Communication
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester A 2017/18, Semester B 2017/18

* The offering term is subject to change without prior notice
Course Aims

  • Critically examine the communication of public image from a public relations perspective and apply this to written and spoken communication for public relations and promotional purposes.
  • Develop students’ skills in using persuasive language and rhetorical strategies to present organisations effectively to the general public, including stakeholders and other external audiences, in a creative, responsible and ethical manner.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Division of Languages and Communication