LAC13704

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LAC13704 - Corporate Image Building

Offering Academic Unit	Division of Languages and Communication
Credit Units	3
Course Duration	One Semester
Equivalent Course(s)	LS13704
*Course Offering Term:**	Semester A 2017/18, Semester B 2017/18

* The offering term is subject to change without prior notice

Course Aims

Critically examine the communication of public image from a public relations perspective and apply this to written and spoken communication for public relations and promotional purposes.
Develop students’ skills in using persuasive language and rhetorical strategies to present organisations effectively to the general public, including stakeholders and other external audiences, in a creative, responsible and ethical manner.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%

Examination: 30%

Examination Duration: 2 hours

Detailed Course Information

LAC13704.pdf

Useful Links

Division of Languages and Communication