MGT4903 Business Strategy

Part I

Course Duration:
One Semester
Credit Units:
3
Level:
B4
Medium of Instruction:
English
Prerequisites:
Managing organizational behaviour (MGT3906)
Precursors:
Nil
Equivalent Courses:
Nil
Exclusive Courses:
FB4303 Strategy and Policy / CB4303 Strategy and Policy


Part II  


Course Aims:

  • To develop an understanding and knowledge of basic strategic management concepts and theories.
  • To develop intellectual skills so that a student is able to integrate previously learned aspects of business and organizations.
  • To develop students’ critical thinking to analyze and evaluate strategic issues in business operation.
  • To provide students with the opportunities to solve strategic problems by creating appropriate solutions.
  • To prepare students with a range of generic transferable attributes enabling them to work individually and in teams to make challenging strategic decisions

Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to:

No.

CILOs

Weighting
(if applicable)

1.

Critically analyse and evaluate an organization's external and internal environment as well as its capabilities, to gain a thorough understanding of the contextual situation.

     45%

2.

Apply the knowledge developed through analysis and evaluation to create solutions arrpopriate to an organization's situation, and innovatively where feasible, for the organization's greater benefits.

    5%

3.

Describe, explain and integrate conceptual models & theories with different levels of strategic management, to appreciate the essential factors and criteria of assessment preceding formulating and implementing strategic options. 

   50%

Teaching and learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course)


Total Hours (Group Size): Seminar 39 (60)

CILO No

TLAs

Hours/semester

CILO 1,2 &3

Lectures

15 hours per semester

CILO 1

Computer stimulation game and case studies

 3 hours per week for 8 weeks

CILO 2

Case analysis discussion and presentations

 6 hours per semester

Assessment Tasks/Activities
(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course)

 

ILO No

Type of assessment tasks/activitiesWeighting (if applicable)Remarks
CILO 3Written exam     50%A 2-hour final exam covers comprehensively all topics taught in this course. 
CILO 1Simulation game analysis and decision makings     35%A strategic management computer simulation game will be evaluated based on the final year performance, 3-year strategic plan, and computer based quiz. 
CILO 1Simulation game analysis report      10%Team is expected provide in-depth description on each team’s strategies and lessons learned throughout the simulation game 
CILO 2Case discussion and contribution to class discussion      5% 

 

Grading of Student Achievement:
Allocation of Total Course Scores:
Examination (2 hours):         50%
Coursework:                        50%


Courses are graded according to the following schedules as applied to exam, class participation and applied written reports/case studies/projects:

Letter Grade

Grade Point

Grade Definitions

 

A+
A
A-

4.3
4.0
3.7

Excellent:

Strong evidence of original thinking conducive to applying theoretical concepts to coin creative recommendations/solutions; good organization, capacity to analyse and synthesize; superior grasp of subject matter; evidence of extensive knowledge base.

B+
B
B-

3.3
3.0
2.7

Good:

Evidence of grasp of subject, some evidence of critical capacity and analytic ability conducing to innovative application of theoretical concepts to solve problems; reasonable understanding of issues; evidence of familiarity with literature.

C+
C
C-

2.3
2.0
1.7

Adequate:

Student who is profiting from the university experience; understanding of the subject; ability to develop solutions to simple problems in the material.

D

1.0

Marginal:

Sufficient familiarity with the subject matter to enable the student to progress without repeating the course.

F

0.0

Failure:

Little evidence of familiarity with the subject matter; weakness in critical and analytic skills; limited, or irrelevant use of literature.

P

 

Pass:

"Pass" in a pass-fail course. Courses to be graded on a pass-fail basis for a programme are specifically identified under the programme in the course catalogue.

ASSESSING AND GRADING ESSAY TYPE EXAM QUESTIONS

 

Failure
F
0.0

Marginal
D
1.0

Adequate
 C-   
  C    C+
1.7  2.0  2.3

Good
B-    B    B+
2.7  3.0  3.3

Excellent
A-    A    A+
3.7  4.0  4.3

Little evidence of familiarity with the subject matter; weakness in critical and analytical skills; limited or irrelevant use of literature.

Sufficient familiarity with the subject matter to enable the student to progress.

Student who is profiting from the university experience; understanding of the subject; ability to develop solutions to simple problems in the material.

Evidence of grasp of subject, some evidence of critical capacity and analytical ability; reasonable understanding of issues; evidence of familiarity with the subject matter.

Strong evidence of original thinking; good organization, capacity to analyze and synthesize; superior grasp of subject matter; evidence of extensive knowledge base.

Source. Adapted from Registrar’s Office, “The Assessment of Students under the Credit Unit System”. Hong Kong: City University of Hong Kong, December 1997.

ASSESSING AND GRADING APPLIED COURSEWORK

Marginal
D
1.0

Adequate
C-     C      C+
1.7    2.0    2.3

Good
B-      B      B+
2.7    3.0    3.3

Excellent
 A-      A     A+
3.7    4.0    4.3

Shows understanding of basic concepts, principles and models in a minimally acceptable way. Poor coverage, no originality in analysis and/or interpretation of the issues, weak justification of solutions or recommendations. Supporting evidence lacks accuracy or completeness, is poorly integrated and/or sources are not fully documented/cited.

Shows declarative understanding and familiarity with many relevant concepts, principles and models. Able to discuss issues meaningfully but the ability to apply key ideas and/or justify conclusions and recommendations is demonstrated only partially.  Supporting evidence is relevant, accurate and covers key issues, but lacks consistency, comprehensiveness, integration and/or complete citations.

Shows procedural understanding of the subject through the effective application of relevant concepts, principles and models to achieve well-justified conclusions and/or recommendations.  Thorough analysis and/or interpretation with relevant and accurate supporting evidence that is comprehensively documented. Good integration of different ideas/perspectives to provide a convincing thrust or purpose.

Shows thorough procedural understanding and originality.  Clear evidence that key concepts and the relationships between them have been internalized into a personalized model of practice. Shows an ability to effectively apply concepts, principles, models or practices to new and unfamiliar real-life contexts.  Provides strong supporting evidence to justify conclusions and recommendations.  (Demonstrates clearly the ability to integrate theory and practice.)

Demonstrates excellent communication skills in presenting analyses and defending arguments

Source: Adapted by Martinsons for FB4303 from Tang Catherine & Biggs John, “Developing Grading Criteria for CILOs”. Seminar presented at City University of Hong Kong, February 6, 2006.

ASSESSING AND GRADING CLASS PARTCIPATION

Grade Point>
V Criteria

1

2

3

4

Punctuality

Student is almost always late to class and/or leaves early.

Student is occasionally late to class and/or leaves early.

Student is frequently punctual and attends full-time.

Student is almost always punctual and attends full-time.

Preparation

Student is almost never prepared for class with assignments and other materials.

Student is occasionally prepared for class with assignments and other materials.

Student is frequently prepared for class with assignments and required materials.

Student is almost always prepared for class with assignments and required materials.

Engagement

Student almost never contributes to class by offering ideas and asking questions.

Student occasionally contributes to class by offering ideas and asking questions.

Student frequently contributes to class by offering ideas and asking questions once per class.

Student almost always contributes to class by offering ideas and asking questions more than once per class.

Behavior

Student almost always displays disruptive behavior during class.

Student occasionally displays disruptive behavior during class.

Student frequently displays facilitative behavior during class.

Student almost always displays facilitative behavior during class.

Source: Adapted from “The Web Portal for Educators!” (www.teach-nology.com)

ASSESSING AND GRADING COMPUTER SIMULATION

Marginal
D
1.0

Adequate
C-     C      C+
1.7    2.0    2.3

Good
B-      B      B+
2.7    3.0    3.3

Excellent
A-      A      A+
3.7    4.0    4.3

Demonstrates a weak understanding of strategic analysis, planning and implementation in computer simulation and becomes the worst performer in their own competitive world. Shows very little improvement throughout the game.

Demonstrates a basic understanding of strategic analysis, planning and implementation in computer simulation and becomes third-tier performer in their own competitive world. Shows acceptable improvement in performance throughout the game.

Demonstrates a good understanding of strategic analysis, planning and implementation in computer simulation and becomes second-tier performer in their own competitive world. Shows consistently good improvement in performance throughout the game.

Demonstrates a thorough understanding of strategic analysis, planning and implementation in computer simulation and becomes top performer in their own competitive world. Shows consistently dramatic and significant improvement in performance throughout the game. As a result, able to achieve performance that meets and even exceeds expectations set in the computer simulation.


Part III

Keyword Syllabus:

As a capstone course for the BBA program, Strategy and Policy is designed to integrate concepts and knowledge from functional disciplines in the program.  It is a “big picture” course, i.e. instead of concentrating narrowly on a particular function or unit of the business, the student must examine the total organization and environment within which it operates, and analyse the causes of its success or failure.  Managers today confront an increasingly uncertain and hostile business environment, and they need to possess strong analytical skills and broad capabilities for strategic thinking.  The goal of this course is to help the student develop these skills.

Related Links
Department of Management