SEEM5009 - Industrial Marketing Management for Engineers

Offering Academic Unit
Department of Systems Engineering and Engineering Management
Credit Units
Course Duration
One semester
Equivalent Course(s)
Course Offering Term*:
Semester B 2018/19

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide engineering professionals with the essential industrial marketing management skills.  Students will be exposed to the nature, structure and distinguishing characteristics of the industrial markets; learning activities are designed in ways which enable them to develop (or enhance) their skills in analysing customer needs and developing business marketing strategies.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Systems Engineering and Engineering Management