SEEM5009 - Industrial Marketing Management for Engineers | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to provide engineering professionals with the essential industrial marketing management skills. Students will be exposed to the nature, structure and distinguishing characteristics of the industrial markets; learning activities are designed in ways which enable them to develop (or enhance) their skills in analysing customer needs and developing business marketing strategies. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 50% | ||||||||||
Examination: 50% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Detailed Course Information | ||||||||||
| SEEM5009.pdf | ||||||||||
Useful Links | ||||||||||
| Department of Systems Engineering and Engineering Management | ||||||||||
