FB6825 - Marketing Strategies for Executives in Modern China

Offering Academic Unit
College of Business
Credit Units
Course Duration
One semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

What are the fundamental characteristics of marketing in China?  How are the dynamic changes in China’s political and economic environment shaping China’s consumer market?  In addressing these issues, the course aims to provide the theoretical background, analytical tools, and empirical contents necessary for participants to understand the market and to effectively formulate marketing strategies in China.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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College of Business