FB5806P - Challenges in Marketing

Offering Academic Unit
College of Business
Credit Units
Course Duration
Intensive mode: 4 days
Equivalent Course(s)
Course Offering Term*:
Semester B 2018/19, Summer 2019

* The offering term is subject to change without prior notice
Course Aims

This course aims to expose and involve students in the complexities of the challenges of managing marketing activities. Focus of the course is to apply the learnt theories and concepts to evaluate marketing practices of firms/organizations in Hong Kong (or China), particularly of the students’ own companies, and make recommendations for their future operations through class discussion/sharing and assignment presentation. 

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

College of Business