FB5806 - Challenges in Marketing

Offering Academic Unit
College of Business
Credit Units
Course Duration
One semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to expose and involve students in the complexities of the challenges of managing brand-marketing. Focus of the course is to apply the learnt theories and concepts to evaluate marketing practices of firms/organizations in Hong Kong (or China), particularly of the students’ own companies, and make recommendations for their future operations through class discussion/sharing and assignment presentation. 

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

College of Business