This course aims:

To focus on business success from a big picture perspective. Using the language and mindset of business leaders, theory and practice are integrated by applying conceptual models/tools, evidence-based principles and logical thinking to: define, evaluate and achieve business success; analyze organizations and their business environments; design and evaluate corporate and business (competitive) strategies; identify and understand the implications of environmental changes; and effectively manage strategy formulation, strategy implementation, and organizational change in different organizational contexts

After completing this course, students should:

• be able to apply the key concepts, models, and principles of strategic management to identify, describe and explain real-world business phenomena;
• understand the multi-faceted roles of general managers, especially in terms of functional integration and their responsibilities to different stakeholders;
• be able to conduct a systematic, integrated and comprehensive analysis of an organization and its business environment;
• be able to identify and design alternative strategies, and to assess their suitability in different situations and contexts;
• understand the major issues and key principles involved in formulating and implementing strategy in different contexts;
• appreciate the ethical issues that general managers face and be sensitive to the social responsibilities of corporations.