FB6622 - Services Marketing | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
(a) understand the characteristics of service; (b) identify and address the marketing-relevant differences between services and goods; (c) understand and address the current challenges in marketing services. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Class Discussion: 10% Case Studies: 20% Project: 40% Examination: 30% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Detailed Course Information | ||||||||||
| FB6622.pdf | ||||||||||
Useful Links | ||||||||||
| Department of Marketing | ||||||||||
