COM5605 - Multimedia Practicum

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester B 2016/17

* The offering term is subject to change without prior notice
Course Aims

This course aims to teach students the practice of multimedia production and project operation. It allows
students to participate in the production of media production in different forms and operation of
real-world media outlets. It teaches and encourages students to develop and demonstrate abilities to
discover and develop innovative technologies and means in multimedia communication. Students will
select and work on one or more of the following types of multimedia production:

1) production of digital magazines/publications for the Web and such mobile devices as the iPhone and
2) digital photography and digital graphic design and production;
3) production of high-definition and ultra definition TV and 3D programs and video projects;
4) production of digital radio programming;
5) setting up and managing omni-media websites;
6) production of TV commercials and advertisements with all digital media technologies.

Students will learn and apply the related skills in media content production and distribution on various
multimedia platforms. The scope of the work involved and the multimedia production the students
engage in will be more extensive than the traditional media and will be beneficial to the students in
gaining working experience in multimedia production and project management in real-world media
settings. Students will work as media professionals on different positions in multimedia outlets, use the
digital audio and video equipment to gather information, process information, edit the information into
different types of media messages, produce media content in the Chinese and international contexts, and
distribute the information through appropriate media outlets. Students will deal with real-life issues and
challenges in the multimedia production business and discover and develop innovative communication
solutions to various multimedia content presentation and delivery. As any professional media
organization would require, students are expected to produce timely and proficient products in various
media formats.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication

Additional Information