MS5214 - Business Survey Methods

Offering Academic Unit
Department of Management Sciences
Credit Units
Course Duration
One semester
Exclusive Courses:
Course Offering Term*:
Semester A 2015/16

* The offering term is subject to change without prior notice
Course Aims

This course aims to:
• Provide students with the knowledge and skills necessary for conducting survey research.
• Provide students with statistical techniques to help with research design, sample design, questionnaire design, data collection procedure, data analysis and interpretation and presentation of results.
• Develop students’ computing and analytical skills through use of a common statistical package, SPSS, and real life data.

Assessment (Indicative only, please check the detailed course information)

Written Test 15% & Examination (2 hours) 40%: 55%
Group Project and Presentation: 45%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Management Sciences