FB6622 - Services Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

(a) understand the characteristics of service;

(b) identify and address the marketing-relevant differences between services and goods;

(c) understand and address the current challenges in marketing services.

Assessment (Indicative only, please check the detailed course information)

Class Discussion: 10%
Case Studies: 20%
Project: 40%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing