The purpose of this course is to help students master the basic concepts and practices of modern marketing in a practical way.  Case studies and group project will be heavily used to achieve this objective.  Active class participation and personal experience sharing thus are strongly encouraged. Specifically,

1. Familiarize the students with marketing concepts and application in real business situations.

2. Enable students to develop and implement successful marketing planning for a real business company.

Class Participation: 20%
Project I: 35%
Project II: 45%

A minimum of 70% attendance is required to pass the course. You are also required to attend all presentation sessions.