EN6958 - Persuasive Communication

Offering Academic Unit
Department of English
Credit Units
Course Duration
One semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

The course aims to:
  • Explore persuasive communication concepts and techniques involved in the complex process of creating persuasive documents in the workplace across a range of texts and for various audiences
  • Identify and discover examples and genres of persuasive communication
  • Critically evaluate the impact that persuasive messages have in a range of social and professional contexts
  • Critically analyse the language and discourse of written and spoken persuasive messages
  • Cultivate an understanding of persuasive communication principles and apply the effective persuasive devices used by professional communicators
  • Practice writing and presenting persuasive messages.

Assessment (Indicative only, please check the detailed course information)

Critically analysis of persuasive text: 30%
Reading analysis: 10%
Persuasive Campaign Project - Presentation: 30%
Persuasive Campaign Project - Analysis: 20%
Participation: 10%
Detailed Course Information


Useful Links

Department of English