– David Ogilvy
Are you the one who will not settle for routine and will aim for remarkable? Are you the one who always thinks out of the box and enjoys working in a fast-paced and hectic environment? Are you able to work under high pressure and tight deadline? These are some of the criteria you would need to consider if you are interested in joining this challenging but fun and crazy industry – Advertising.
Lots of people think advertising is an industry of glamour, but the fact is behind every piece of great work, the team has to go through many late nights’ or even overnights’ work with rounds of brainstorming, debates and presentations. It is a team effort which requires creativity, collaboration, dedication and passion. So are you ready for the challenge?
The job opportunities for fresh graduates in different departments of advertising agencies include :
The entry level position is Account Coordinator or Account Executive, depending on the structure of the organization.
Different accounts/clients will be assigned and he/she will support the team to plan and execute advertising campaigns. He/She is the daily contact of the client and acts as a bridge between the clients and the creative team. It is his/her responsibility to ensure internal parties can provide effective marketing communication solutions which fulfill client’s needs. Daily work routine includes coordination with client/internal stakeholders for campaign execution, drafting creative briefs, contact reports and competitive analysis as well as managing artwork production etc.
Two different job opportunities with different specializations are available in the creative department:
He/she will partner with an art director and support a creative director to develop creative ideas for marketing communication campaigns. Key responsibilities include drafting and proof reading English or Chinese copy for TVC, print ads and marketing collaterals; assisting the team head in creative presentation as well as campaign execution such as pre and post-production implementation.
He/she will work with a copywriter as a team to support creative director to develop creative ideas for marketing communication campaigns. Key responsibilities include developing layout for print ads or marketing collaterals; working closely with studio for artwork and print production. Similar to the role of copywriter, he/she will be involved in creative presentation as well as campaign implementation.
This department is the key driving force for development of brand and communication strategy. The team will involve in research analysis and collection of market intelligence to come up with insightful brand stories. Some of the planners will also be a moderator to conduct qualitative research for clients to dig out relevant consumer insights that help build the brands. As a junior, his/her role is to support the team to come up with a winning brand strategy. Daily responsibilities include desktop research to collect market intelligence, coordination with different parties for research implementation such as drafting discussion guide/questionnaire etc.
