Eng · 繁體 · 简体

Ms Juliette SCHWAK

Bachelor of Political Science, Sciences Po Paris; Research Master's in International Relations, Sciences Po Paris

PhD Student

Staff Photo

Contact Information

Office: NSB, Room 807
Phone: 3442-6027 / 3442-7340
Fax: 3442-0180
Email: jsschwak2-c@my.cityu.edu.hk
Facebook LinkedIn Twitter Tumblr

Research Interests

  • Critical Development Studies
  • Political Economy of South Korea
  • Politics of Nation Branding
  • Critical International Political Economy
  • Critical theory (Foucault)
  • Sociology of contemporary Korea
Supervisor: Dr Justin Robertson


  • Guest lecturer- "The emergence of competitiveness societies: the case of the Republic of Korea”, ”Sociology of Occupation and Work” (undergraduate course), Department of Sociology, Kyungnam University, Masan, Republic of Korea
  • Guest lecturer- “Branding Korean ODA: Promotion and Perceptions of Korean development cooperation (2008-2015)”, “International Political Economy” (MA course) Graduate School of International Studies, Ajou University, Suwon, Republic of Korea
  • Public Lecture: “ From developmentalism to neoliberalism? Continuing Patterns of Development in the Republic of Korea”, Asian Center, University of the Philippines, UP Diliman Campus, Quezon City, Philippines
  • Guest Lecture: “Competing for survival: Comparing the Republic of Korea and the Philippines’ Policy Responses to the Problem of Global Competitiveness”, “International Political Economy” (MA course), Asian Center, University of the Philippines, UP Diliman Campus, Quezon City, Philippines
  • “Introduction to Sustainable Development”, MA, Prof. F. Magno, De la Salle University, Manila, Philippines
  • “Traditions of Inquiry in the Social Sciences”, Undergraduate, Prof. J. London, City University of Hong Kong

Recent Research Projects

  • Confucianism and post-Western International Relations Theory: East Asia as a pre-Westphalian Confucian society?
  • Critical Comparative Perspectives on nation branding in Asia
  • Conceiving of South Korea as a competitiveness society
  • Evaluating the dynamics of Korean capital and development cooperation in the Philippines



  • Invited as a speaker at the Rethinking Economics Conference 2015, at the University of Greenwich (UK), in the session "What does national competitiveness really mean?”
  • Tax Justice Network, “Should nations compete?” Workshop, City University of London, 25th-26th June 2015
    Session 3. Article presented “South Korean Nation Branding and the Building of a Competitiveness Society”
  • French Political Science Association, Congress 2015, Aix en Provence, France, 22-24th June 2015
    Panel “Non-Western International Relations Approaches”. Article presented: “Northeast Asia before the West: a Confucian international society”
  • The Second Euroacademia International Conference, “Identities and Identifications – The politicised uses of identity”, Firenze, Italy, 17-18 October 2014
    Panel “Politicised Identifications: From national pride to branding of nations and regional identities”. Article presented: “National identity in the era of global competitiveness: a critical analysis of nation branding through the case of South Korea”
  • Asia Monitor Resource Center Conference, “The Prospects of organising Labour in Asia: understanding global production network and capital mobility”, University of the Philippines, Manila, May 2015
  • International Communication Association preconference, Powers of Promotion: Apprehending the Social and Political Impacts of Promotional Culture, Tokyo, 8 June 2016, Paper entitled” Nation branding consultants and Korean governments: legitimacy and political influence in contemporary policy making"
  • International Studies Association (ISA) Asia-Pacific Conference 2016, City University of Hong Kong, 25-27th June 216.
    Organizer, chair and co-discussant with Prof. Shaun Breslin.Panel “Insights from the experiences of the Sinicized order towards post-Western International Relations Theory”
  • International Studies Association (ISA) Asia-Pacific Conference 2016, City University of Hong Kong, 25-27th June 2016.
    Organizer and chair. Panel “Branding and Constructing Asia”
  • International Studies Association (ISA) Asia-Pacific Conference 2016, City University of Hong Kong, 25-27th June 2016.
    Co-organizer with Yvette To, chair and presenter.
    Panel “Private-public interactions in shaping policy outcome in East Asia”. Paper “The Private Sector and Official Development Assistance: the chaebols and Korean ODA”


  • Visiting Researcher, Jesse M. Robredo Institute for Governance, De la Salle University, Manila, Philippines (February-May 2015)
  • Visiting Fellow, Asian Development Institute (ADI), Seoul National University, Republic of Korea (26 March-26 April 2016), with a research grant awarded by ADI
  • Editor, Asia Column, Perspectives Internationales (online IR publication, France)

PhD Research Thesis Topic

  • Building and Exporting South Korean Competitiveness Society: A Study of Korean nation branding and Development Cooperation in the Philippines
    Brief Abstract: This research investigates how South Korea has become a competitiveness society, a society where all relations of the social sphere are governed by the global imperative of competitiveness. I attempt to demystify this imperative and present it as a government-led involving different actors in multiple sites of power, along Foucaldian analytical lines. Rather than presenting competitiveness in Korea as simply a neoliberal project that emerged in the 1980s, I also identify the capitalist path-dependency in this project of government, emphasizing the legacy of South Korean capitalist development from the 1960s. I then look at South Korean nation branding strategies and deregulated labour markets as a response to increased pressures for competitiveness. I then focus on South Korean active development cooperation diplomacy in Southeast Asia, my case study being the Philippines. I evaluate the model Korea is offering as a competitive advantage in the market of developmental ideas; I look at the implications of this model for labor rights, environmental degradation, and ultimately the model of capitalist social subjectivity Korea is offering to developing countries.