A strong brand, a strong CityU

Our brand is more than just a logo. It represents who we are, what we do, and how we make a difference through the professional educational programmes we offer and the groundbreaking research we carry out.

The CityU brand reflects our core values, the dynamic nature of our people and programmes, our rising status and visionary leadership. In particular,

  • we are a professional school excelling in professional education and research;
  • we target research that impacts the world, especially engineering and biomedicine where our performance is among the strongest.

Strategies for future success

Our leadership in higher education is embodied in our Strategic Plan 2015–2020: Making a Difference through Excellence in Research and Professional Education. This document signifies how we make a difference in students’ lives and society at large, as well as how we address global issues.

CityU is committed to excellence, good governance and accountability. We are deepening our efforts at institutional identity building and strengthening our image as a global destination for professional education in the 21st century by emphasising our creativity and innovation.

To convey these messages, it is essential that we have a strong and unified voice in all of our communications. Each time we engage stakeholders is an opportunity to build our brand and maintain our image as a world-class institution.

Why a unified brand is so important

CityU embodies excellence, honesty, freedom of enquiry, accountability, and civility and collegiality: our core values. These values stand at the heart of everything we do at CityU.

A strong CityU brand helps us communicate these values and our reputation as a centre of academic and research excellence, building a global reputation based on trust and credibility among our local, regional and international stakeholders.

We can achieve this by maintaining a clear and consistent identity across all of our communications. In doing so, we eliminate any confusion about who we are, establish a stronger “brand presence” and communicate what we stand for more effectively.

Building a strong brand takes time, and maintaining consistency is key. If you have questions on its applications, ways to treat our brand colours, font and the placement of our logo, please contact CPRO at cpro@cityu.edu.hk

CityU logo guidelines

CityU logo download

Video on new logo

PowerPoint Template Download